Research Areas
Ongoing / Completed funded Projects:
- Rural Empowerment through Vocationally and Entrepreneurially Reliant Ecosystem (REVERE) – TATA Trusts
- Technology adoption by unorganised retailers – SPARC, MHRD
- Training Youth Ready for Employment (TYRE) – TVS
- Sustainable livelihood through organic and technology based farming - ONGC
- Creating A Notable Learning Environment (CANDLE) - Assessment of Digital learning environment among higher education institutions - MHRD
- Digital India led rural transformation - Impress, ICSSR
- Ease of doing business among MSMEs – Impress, ICSSR
- Religious tourism in Tamil Nadu - ICSSR
- SWAYAM – Any time learning – ICSSR
- Techno-Economic Quality of Life - ICSSR
- Integrating Flipped Classroom with Blooms Modified Taxonomy model - ICSSR
- Self Help Groups (SHG) and their utilisation of MGNREGA - Impress, ICSSR
- Marketing of SHG products – Tata Power
- Betting against Beta – An evidence from Indian Stock Market - TNSTC
Ongoing / Completed Doctoral research:
- Celebrities Endorsement and Attributes of Celebrity
- Employee Engagement Drivers in BPO Industry
- Employee Training in Public & Private Sector Banks
- Work Motivation among Government Employees
- Employee Retention Strategies in Gulf Cooperation Countries
- Customer Satisfaction & Service Quality of Life Insurance Products
- Strategic Framework for Enhanced Customer Experience in Telecom
- Employee Retention in Banking sector
- Implementation of MGNREGS in Cauvery Delta Region
- JOB Satisfaction among Bank Employees in Tamil Nadu
- Factors influencing Women Entrepreneurs
- Development Models for Rural Sustainable Livelihood
- Self-Growth - Conceptualisation and Validation
- Agricultural Input subsidies Vis–A–Vis Minimum Support Price with reference to Southern States of India
- Emotional Competencies of IT employees
- Investment Decisions and Savings Behaviour in Rural Areas
- Brand Preference with special reference to Cements
- Rural Consumer Behaviour with reference to OTT Platforms
- Effect of Personality models on Employee Motivation among the IT Employees
- Digital Technology adoption among unorganised retailers
- Job Satisfaction among employees in Manufacturing sector
- Financial Literacy and Empowerment – A study with special reference to Rural Household Investors
- Issues and Challenges faced by Agripreneurs in Delta Districts
- Effect of Personality Traits on Investment Decisions
- Farmers adoption to mechanisation on their decision making behaviour towards purchase of Agriculture Equipments.
- Digital Engagement Behaviour among Omni Digital Banking Customers
- Choice of investment avenues among salaried individuals