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Research Areas

Ongoing / Completed funded Projects:

  • Rural Empowerment through Vocationally and Entrepreneurially Reliant Ecosystem (REVERE) – TATA Trusts
  • Technology adoption by unorganised retailers – SPARC, MHRD
  • Training Youth Ready for Employment (TYRE) – TVS
  • Sustainable livelihood through organic and technology based farming - ONGC
  • Creating A Notable Learning Environment (CANDLE) - Assessment of Digital learning environment among higher education institutions - MHRD
  • Digital India led rural transformation - Impress, ICSSR
  • Ease of doing business among MSMEs – Impress, ICSSR
  • Religious tourism in Tamil Nadu - ICSSR
  • SWAYAM – Any time learning – ICSSR
  • Techno-Economic Quality of Life - ICSSR
  • Integrating Flipped Classroom with Blooms Modified Taxonomy model - ICSSR
  • Self Help Groups (SHG) and their utilisation of MGNREGA - Impress, ICSSR
  • Marketing of SHG products – Tata Power
  • Betting against Beta – An evidence from Indian Stock Market - TNSTC

Ongoing / Completed Doctoral research:

  • Celebrities Endorsement and Attributes of Celebrity
  • Employee Engagement Drivers in BPO Industry
  • Employee Training in Public & Private Sector Banks
  • Work Motivation among Government Employees
  • Employee Retention Strategies in Gulf Cooperation Countries
  • Customer Satisfaction & Service Quality of Life Insurance Products
  • Strategic Framework for Enhanced Customer Experience in Telecom
  • Employee Retention in Banking sector
  • Implementation of MGNREGS in Cauvery Delta Region
  • JOB Satisfaction among Bank Employees in Tamil Nadu
  • Factors influencing Women Entrepreneurs
  • Development Models for Rural Sustainable Livelihood
  • Self-Growth - Conceptualisation and Validation
  • Agricultural Input subsidies Vis–A–Vis Minimum Support Price with reference to Southern States of India
  • Emotional Competencies of IT employees
  • Investment Decisions and Savings Behaviour in Rural Areas
  • Brand Preference with special reference to Cements
  • Rural Consumer Behaviour with reference to OTT Platforms
  • Effect of Personality models on Employee Motivation among the IT Employees
  • Digital Technology adoption among unorganised retailers
  • Job Satisfaction among employees in Manufacturing sector
  • Financial Literacy and Empowerment – A study with special reference to Rural Household Investors
  • Issues and Challenges faced by Agripreneurs in Delta Districts
  • Effect of Personality Traits on Investment Decisions
  • Farmers adoption to mechanisation on their decision making behaviour towards purchase of Agriculture Equipments.
  • Digital Engagement Behaviour among Omni Digital Banking Customers
  • Choice of investment avenues among salaried individuals


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Tamilnadu, India

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