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List of Cases Published by Faculty Members

S. No Title of the Case
1 CASELET: BREXIT AND ITS IMPLICATIONS - C Vijayabanu, R Suppraja, V Badrinath,R Karthiga 
2 LEVERAGING ACADEMIA - INDUSTRY INTERFACE: EXPERIENCES OF ‘EARN WHILE YOU LEARN’ INITIATIVES AT SASTRA UNIVERSITY, THANJAVUR - Shanmugasundaram Chandrasekaran Sivasundaram Anushan      V Badrinath 
3 HANDLING CUSTOMER COMPLAINTS: A CRITICAL SUCCESS FACTOR IN BANKING - Ramachandran Amudha,R Alamelu,V Badrinath
4 CHEER LEADERS - V Badrinath, E Nainaraj 
5 FIRE AT THE GATE - V Badrinath, E Nainaraj 
6 ERGONOMICS OF WORK-LIFE BALANCE - C Vijayabanu, Raman Renganathan, V Vijayanand, V Badrinath
7 DYNAMICS OF PERSONALITY IN THE WORKPLACE - C Therasa,C Vijayabanu, V Badrinath,V Vijayanand, Albin D Robert Lawrence
8 GLASS CEILING': A THREAT TO MOVING FORWARD - L Cresenta Motha, Ramachandran Amudha, S.T. Surulivel, S Selvabaskar, R Alamelu 
9 ONLINE GROCERY SHOPPING IN INDIA: IS IT PANACHE OR PLIGHT - R Alamelu ,S.T. Surulivel, L Cresenta Motha, Ramachandran Amudha, S Selvabaskar
10 DARK TOURISM: DANUSHKODI-A GHOST TOWN: A MISSING OPPORTUNITY IN INDIA? -S.T. Surulivel, S Selvabaskar, R Alamelu, L Cresenta Motha, Ramachandran Amudha
11 BRAND MASCOTS: THE ARCHITECT OF PESTER POWER AMONG CHILDREN - Ramachandran Amudha, L Cresenta Motha, S Selvabaskar, R Alamelu, S.T. Surulivel 
12 NESTLE MAGGI NOODLES ENTANGLEMENT - ACCOUNTABILITY OF INDIAN AD CELEBRITIES - Raman Renganathan, C Vijayabanu, V Badrinath,  Tharakram Singh
13 IOB SAMPOORNA: THE TOTAL SOCIAL INCLUSION INITIATIVE BY INDIAN OVERSEAS BANK - Sethuraman Jayaraman,Krishnaswamy Govindaraja
14 TRANSFORMATIONAL INNOVATION THROUGH SOCIETAL INCLUSION: THE BUSINESS REVIVAL MODEL OF ANAKLAPUTHUR WEAVERS, CHENNAI, INDIA Sethuraman Jayaraman
15 MULTIGENERATIONAL WORKFORCE: CHALLENGES OF GLOBAL ORGANIZATION - C Vijayabanu, V Vijayanand
16 ASIAN PAINTS: DECORATING WITH PAINTS - Alagirisamy Kamatchi Subbiah Sukumaran
17 GEN Y EXPECTATIONS FROM WORKPLACE - C Vijayabanu ,C Therasa, V Vijayanand 
18 DIVERSIFICATION OF SMALL BUSINESS (B2B TO B2C): STRATEGIC HR PERSPECTIVES - R Alamelu, Ramachandran Amudha, V Badrinath 
19 CELEBRITY MULTIPLE ENDORSEMENT-MARKETING MUDDLE? - Raman Renganathan, V Badrinath,V Srinivasa Kumar
20 ‘WARFARE THROUGH AIRFARE’ - IS THAT ALL FAIR? - S Selvabaskar
21 STRATEGIES FOR MANAGERIAL EFFECTIVENESS IN INDIAN AUTOMOBILE (TWO & THREE WHEELERS) COMPANIES: A FINANCIAL STATEMENT ANALYSIS - V Srinivasa Kumar, Raman Renganathan, Albin D Robert Lawrence 

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SASTRA DEEMED UNIVERSITY
Tirumalaisamudram
Thanjavur - 613401
Tamilnadu, India

+91 4362 264101 - 108
        304000 - 010
+91 4362 264120

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