| S. No |
Title of the Case |
| 1 |
CASELET: BREXIT AND ITS IMPLICATIONS - C Vijayabanu, R Suppraja, V Badrinath,R Karthiga |
| 2 |
LEVERAGING ACADEMIA - INDUSTRY INTERFACE: EXPERIENCES OF ‘EARN WHILE YOU LEARN’ INITIATIVES AT SASTRA UNIVERSITY, THANJAVUR - Shanmugasundaram Chandrasekaran Sivasundaram Anushan V Badrinath |
| 3 |
HANDLING CUSTOMER COMPLAINTS: A CRITICAL SUCCESS FACTOR IN BANKING - Ramachandran Amudha,R Alamelu,V Badrinath |
| 4 |
CHEER LEADERS - V Badrinath, E Nainaraj |
| 5 |
FIRE AT THE GATE - V Badrinath, E Nainaraj |
| 6 |
ERGONOMICS OF WORK-LIFE BALANCE - C Vijayabanu, Raman Renganathan, V Vijayanand, V Badrinath |
| 7 |
DYNAMICS OF PERSONALITY IN THE WORKPLACE - C Therasa,C Vijayabanu, V Badrinath,V Vijayanand, Albin D Robert Lawrence |
| 8 |
GLASS CEILING': A THREAT TO MOVING FORWARD - L Cresenta Motha, Ramachandran Amudha, S.T. Surulivel, S Selvabaskar, R Alamelu |
| 9 |
ONLINE GROCERY SHOPPING IN INDIA: IS IT PANACHE OR PLIGHT - R Alamelu ,S.T. Surulivel, L Cresenta Motha, Ramachandran Amudha, S Selvabaskar |
| 10 |
DARK TOURISM: DANUSHKODI-A GHOST TOWN: A MISSING OPPORTUNITY IN INDIA? -S.T. Surulivel, S Selvabaskar, R Alamelu, L Cresenta Motha, Ramachandran Amudha |
| 11 |
BRAND MASCOTS: THE ARCHITECT OF PESTER POWER AMONG CHILDREN - Ramachandran Amudha, L Cresenta Motha, S Selvabaskar, R Alamelu, S.T. Surulivel |
| 12 |
NESTLE MAGGI NOODLES ENTANGLEMENT - ACCOUNTABILITY OF INDIAN AD CELEBRITIES - Raman Renganathan, C Vijayabanu, V Badrinath, Tharakram Singh |
| 13 |
IOB SAMPOORNA: THE TOTAL SOCIAL INCLUSION INITIATIVE BY INDIAN OVERSEAS BANK - Sethuraman Jayaraman,Krishnaswamy Govindaraja |
| 14 |
TRANSFORMATIONAL INNOVATION THROUGH SOCIETAL INCLUSION: THE BUSINESS REVIVAL MODEL OF ANAKLAPUTHUR WEAVERS, CHENNAI, INDIA Sethuraman Jayaraman |
| 15 |
MULTIGENERATIONAL WORKFORCE: CHALLENGES OF GLOBAL ORGANIZATION - C Vijayabanu, V Vijayanand |
| 16 |
ASIAN PAINTS: DECORATING WITH PAINTS - Alagirisamy Kamatchi Subbiah Sukumaran |
| 17 |
GEN Y EXPECTATIONS FROM WORKPLACE - C Vijayabanu ,C Therasa, V Vijayanand |
| 18 |
DIVERSIFICATION OF SMALL BUSINESS (B2B TO B2C): STRATEGIC HR PERSPECTIVES - R Alamelu, Ramachandran Amudha, V Badrinath |
| 19 |
CELEBRITY MULTIPLE ENDORSEMENT-MARKETING MUDDLE? - Raman Renganathan, V Badrinath,V Srinivasa Kumar |
| 20 |
‘WARFARE THROUGH AIRFARE’ - IS THAT ALL FAIR? - S Selvabaskar |
| 21 |
STRATEGIES FOR MANAGERIAL EFFECTIVENESS IN INDIAN AUTOMOBILE (TWO & THREE WHEELERS) COMPANIES: A FINANCIAL STATEMENT ANALYSIS - V Srinivasa Kumar, Raman Renganathan, Albin D Robert Lawrence |
